The Age of the VTuber

Digital avatars are perfectly designed to get into your head and your wallet.

Niall Leah
4 min readJan 2, 2022
Blindnesssinfluenced (Image from Shutterstock)

The most famous personalities of the digital age in the future may not exist in a physical sense.

If you’re not sure what a VTuber is, let me fill you in. VTubers are digitally created anime-inspired characters that have their own channel and following. They may be animated by a single designer or an entire team. They have their own avatar, quirks, and personality.

They are here amongst us.

The avatars operate under the concept of Kayfabe, also seen in the professional wrestling world. Essentially, they are “Real” and inhabit the same world as us. The enjoyment of these characters involves suspending the belief that they do not occupy the physical world.

There are currently over 16000 active V-Tubers. The number surpassed 10000 at the start of 2020. The popularity of V-Tubers has exploded since COVID; the pandemic led to more people being stuck inside naturally with more free time to explore new things.

Just ask Kizuna AI who’s subscribers now rank in the tens of millions.

These characters hold a particular appeal in our digital world. Limitless in energy, wit, and enthusiasm and free from physical imperfections unless chosen…



Niall Leah

An ex-pat from the UK living in Chengdu, China. I satisfy my endless curiosity about the incredible journey of humanity by reading, traveling, and writing.